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The €20K Question: Why Your Senior Women Are One LinkedIn Message Away From Leaving (And What Actually Works to Keep Them)
It's January. The month of fresh starts, questionable gym memberships, and (if you're in HR or leadership) salary revision season. You know that special time of year when spreadsheets decide who feels valued and who starts quietly updating their LinkedIn profile at 11 PM? We ran a little poll on LinkedIn last week. A thought experiment, really: "If your senior woman asked for a €20K raise vs. an external candidate asking €20K more, who gets approved faster?" The results? 100%
Feb 47 min read


The Holiday Decision: Why Your Best Women Are Deciding Right Now (While You're Planning Your Vacation)
January sees a 22% surge in resignations. But those decisions happen in December. Why women decide to leave over holidays and how to stop it.
Dec 17, 20255 min read


Look Around Your Christmas Party: The Most Expensive "Spot the Difference" Game You’ll Ever Play
Let’s be honest. We all know what’s coming. In about two weeks, you’re going to be standing in a rented event space - maybe it’s that industrial-chic spot in Amsterdam-Noord or the converted warehouse in Eindhoven - holding a glass of lukewarm Prosecco. The DJ will be playing a remix of "Last Christmas" that nobody asked for. You’ll be nodding politely while your Head of Sales explains his "revolutionary" Padel strategy for 2026. But while everyone else is focused on the bit
Dec 3, 20255 min read


The Recruiter Paradox: Why Companies Pay 30% to Hire But Won't Pay 5% to Keep
Or: How 15 Years in Recruitment Taught Us That You're All Paying for the Same Problem Twice The Math That Doesn't Add Up You just paid a recruiter €45,000 to hire a €150,000-per-year senior woman. That's 30% of her annual salary, which is a standard agency fee in the industry . The placement was smooth. The candidate started well. Everyone celebrated the new addition to the team. Twelve months later, she leaves for a competitor. Your finance team calculates the cost: recruit
Nov 19, 20255 min read


The Mirroring Effect: Why Leadership Teams All Look the Same
Look at your leadership team photo. Go ahead, we'll wait. Got it? Now tell us - if you lined up the backgrounds, universities, golf...
Oct 8, 20255 min read


Dear CEOs: You’re Missing a Major Growth Opportunity (Hint: It’s Not in the P&L)
Let’s talk about the ROI you’re not measuring. Not your latest cost-cutting strategy.Not the quarterly EBITDA. Not even the AI tool your...
Jul 17, 20253 min read
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